Dynatrace — “Harder to See”
Dynatrace wanted to flip the script on this one, straying from the comedic tone of past spots and opting for a more serious angle. We collaborated with Dynatrace’s team to develop a creative but executable metaphor that showcased the struggles teams face while navigating business issues in a world of apps.
Deliverables
(1) 30 Second Spot
(1) 15 Second Cutdown
(1) 6 Second Cutdowns
Behind the Scenes
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Director: Jeff Ledellaytner
EP: Kyle Couture
Producer: Eveline Levin
DP: Tom Fitzgerald
Edit: Kyle Couture